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+--- Thread: Zee News Rechristened as Zee Media Co-operation (/Thread-Zee-News-Rechristened-as-Zee-Media-Co-operation)
Zee News Rechristened as Zee Media Co-operation - MAHI - 07-16-2013 06:07 PM
Zee News, which has eight national and
regional channels in its bouquet, has embraced
a new philosophy, along with a new identity.
Zee News will now be known as Zee Media
Corporation and sport the tagline: ‘Vasudhaiva
Kutumbakam - The World is My family’. To go
along with these changes, a new logo has also
been unveiled.
Commenting on the new identity, Alok Agrawal,
CEO, Zee Media Corporation said, “Evolution is
necessary as it allows a brand to adapt to the
changes in its environment. This is an
evolution of the thought at Zee Media
Corporation, where we will share our views
much more boldly on a global scale. We
henceforth announce to all, including our
media affiliates, clients and vendors, that we
are Indian, but international.”
The new positioning identity is a blend of the
traditional with modern elements. The words
‘Vasudhaiva Kutmbakam’ contain a Devnagri
line over them, reflecting the media
conglomerate’s rich heritage, as well as
showcasing its contemporary outlook. The
‘Dands’ (∫∫ ∫∫) on either side of ‘Vasudhaiva
Kutumbakam’ amplify the Vedic origin of the
ideology. They also signify the essence of
‘Completeness’. Another element of this visual
identity is ‘The Tilak’, which signifies the mark
of welcoming someone in your home.