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ZEE to launch new channel &Pictures in India
08-03-2013, 11:57 PM
Post: #1
ZEE to launch new channel &Pictures in India
ZEE India has announced the launch
of its second Hindi movies channel
‘&Pictures’, which begins broadcasting
this month.
The channel has acquired some huge
movie titles including ‘Chennai
Express’ starring Shah Rukh Khan and
Deepika Padukone and directed by
Rohit Shetty. Ranbir Kapoor starrer
‘Besharam’ produced by Reliance
Entertainment, Priyanka Chopra and
Ram Charan starrer ‘Zanjeer’ and
UTV’s Vidya Balan – Emraan Hashmi
starrer ‘Ghanchakkar’.
“The price is Rs 40 crore plus for
seven years, with a link to box office
performance of the film but it is a
win-win situation for both the
channel and the producer,” said
Jyantilal Gada, who does all the
buying of film rights for the ZEE
Similar to Star’s ‘Ok’ channels, ZEE is
building a new brand with ‘&’ as a
pre-fix to showcase new movies and
ZEE Network already runs four movies
channels including ZEE Cinema, ZEE
Premier, ZEE Action and ZEE Classic –
and holds the rights to over 4,000
Hindi films, ‘& Pictures’ will primarily
run on a premier model with big new
release titles.

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