You are not logged in or registered. Please login or register to use the full functionality of this board...


Post Reply 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Dhoni named brand ambassador to promote BPL
08-09-2013, 02:27 PM
Post: #1
Dhoni named brand ambassador to promote BPL
NEW DELHI: Indian skipper M S Dhoni has
been appointed brand ambassador to promote
Barclays Premier League football (BPL) in India
by Star Sports.
A keen football enthusiast and a Manchester
United fan, Dhoni will invite all sports fans to
'Join the Game' in a clutter breaking integrated
marketing campaign which will be launched
early next week. The campaign will have a
strong on-air and digital media thrust.
This announcement comes on the back of the
sports broadcaster announcing the launch of
Hindi commentary for the first time on BPL.
The Hindi commentary will be in addition to
the English commentary and will be available
for over 100 live matches across the season.
Speaking on the occasion, ESPN Software India
COO Vijay Rajput said, "We are delighted to
have MS Dhoni come on board as the brand
ambassador for BPL in the country. We are
targeting to expand the fan base of BPL in
India by leveraging the iconic power and fan
following of MS Dhoni to attract cricket fans to
sample BPL - Duniya ka sabse bada league. We
want these fans to sample matches of BPL
through the eyes of their biggest hero. The
core campaign idea is 'Join the Game'. The
launch of BPL in Hindi is in line with our
overall strategy of pushing multi-lingual
content. We believe that if you want people to
consume a lot of content, you should offer it
to them in their language of comfort."
The BPL campaign will build on Dhoni's love
for football. He will invite sports fans in India
to 'Join the Game'. The campaign has
interesting renditions of how Dhoni is always
missing from action and is glued to the TV sets
watching BPL every weekend while his family
and friends run around looking for him.
Speaking on the association, Dhoni said, "I am
an avid BPL fan and I just played out a real
situation in front of the camera. If I am not
busy with cricket, I am always busy with BPL
during week-ends. Football is extremely
exciting and very close to my heart. I was a
goal keeper during my school days. Even
today, I play football as a warm up game ahead
of key cricket matches."
"I feel that Indian sports fans should consume
different types of sports. I want them to be
passionate about Cricket as they are, but at the
same time one needs to give healthy respect
for other disciplines as well. It is critical to
spread the message of overall sports
development and promotion in the country.
This Star Sports initiative to provide football
commentary now in Hindi will go a long way in
making football exciting to watch and
comprehend for new audiences across the
nation. Similar efforts should be done to
promote other sports as well," India's captain
added.
Star Sports has aggressive production plans for
non-live programming on this season of BPL in
Hindi. The support of non-live programming
through the season will play a key role in
educating consumers about the league. The
broadcaster plans to showcase highlight shows,
weekly show based on 'goals'; and a weekly
magazine show which will review and preview
the latest developments from BPL. The sports
channel has started off non-live programming
with a six episode build-up show 'Superstar
Football' which focuses on multiple facets of
the league - famous owners, top clubs, top
players etc.
In football, Star Sports channels hold
broadcast rights for Barclays Premier League,
Spanish La Liga, Italian Serie A, the English FA
Cup and England international matches and AFC
Events. Star Sports has recently showcased
FIFA Confederations Cup 2013.

YOUR ATTITUDE IS YOUR BEST FRIEND
Find all posts by this user
Quote this message in a reply
Post Reply 


Forum Jump:


User(s) browsing this thread: 2 Guest(s)
Like Us